With the rise of the gig economy, companies are turning to remote workers to help streamline operations and reduce costs. One area where this trend is particularly prevalent is in the customer service industry. Instead of relying on in-house employees, many businesses are now hiring gig customer service talent to handle calls. One country that has emerged as a popular source of customer service talent is Colombia. In this blog, we will explore the benefits of hiring gig customer care talent from Colombia to handle calls for US-based companies.
Educated Population of Colombia
There is a population that has a strong command of the English language, which is crucial for customer service roles in international companies. Many have neutral accents and can effectively communicate with English-speaking customers. Talent in the customer service industry must be fluent in both written and spoken English to communicate effectively with customers. With a sizable English-speaking population, Colombia offers a strong pool of potential candidates for US-based companies to choose from.
Lower Cost of Labor
One of the primary reasons why companies choose to hire gig customer service talent is to reduce costs. By hiring remote workers who are paid by the hour or by task, businesses can save money on overhead and employee benefits. Columbia offers a lower cost of labor compared to many other countries, making it an attractive option for cost-conscious US businesses.
Access to Quality Talent
In addition to the cost savings, Colombia offers access to a large pool of quality talent. The country has a strong education system, and many universities offer degree programs in fields like engineering, computer science, and business administration. Fortune 500 companies like American Express, Citibank, and IBM have all had success in sourcing customer service talent from Colombia.
Another benefit of hiring gig customer service talent from Colombia is the country's cultural compatibility with the US. Colombia has a similar work ethic and business culture to the US, making it easier for companies to integrate remote workers seamlessly into their teams. Additionally, the time zone difference between the two countries is minimal, which helps ensure that customer service talent is available during the hours when US customers need assistance.
Strong Government Support
Finally, Colombia offers strong government support for businesses that hire remote workers. The country has implemented several initiatives that encourage the growth of the gig economy, including tax incentives for companies that hire freelance workers.
As we have seen, there are many benefits to hiring gig customer service talent from Colombia. The country's large, English-speaking population, lower cost of labor, access to quality talent, cultural compatibility with the US, and strong government support make it an attractive option for US companies looking to streamline their customer service operations. By taking advantage of these benefits, businesses can improve their bottom line while still providing excellent customer service.